20VC: Monday.com: Scaling from $6M to $120M in ARR in 3 Years | How Monday Have Built the Best Performance Marketing Engine in SaaS | Going Upmarket, International and Multi-Product; The Biggest Lessons and Mistakes with Eran Zinman
Description
The story of Monday.com is insane, turned down by most VCs, then scaled from $6M to $120M ARR in just three years. Today the company is public with a market cap of $12BN. Joining us in the hotseat today is Monday's Co-Founder and CEO, Eran Zinman.
In Today's Episode with Eran Zinman We Discuss:
03:03 The Role of Video Games in Founders' Success
04:12 The Fail That Taught a $10BN Founder Everything
09:40 Pivoting to a $12BN Company: How, When and Advice on Pivots
14:15 Why 99% of Investors Turned Monday Down: Fundraising Lessons
17:05 Building a Performance Marketing Engine
21:25 How to Scale ACV and Move Upmarket
28:54 What Have Been the Most Effective Marketing Strategies
29:08 How Have Monday Been So Successful with Youtube Ads?
29:43 Biggest Challenges and Lessons in Channel Spend
30:50 Building a Multi-Product Strategy: The Rise of Monday CRM
34:37 Competing in the SaaS Market: Is Competition Good?
39:30 The IPO Journey: Why Then? Pros and Cons of Being Public?
42:38 How a Co-CEO Structure Works
43:55 How to Manage a Board
45:04 Quick-Fire Q&A
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